Primavera was born out of a love affair with flowers. Our founder is infatuated with flowers - the fragrance, the delicate structure, the fleeting beauty and connection to season and place.
Playing with juxtapositions of new and old, masculine and feminine, light and dark - the unconventional excites her. She loves designing with seasonal varieties, unexpected foliage, and tapping inspiration from unpredictable sources.
Her signature work evokes a sense of loose wild abandon while incorporating an edge of restraint. She views botanical design as living artwork and strives to push the limits of her creative imagination.