modern floristry

modern floristry. creative direction. botanical styling.


artful blooms


Primavera was born out of a love affair with flowers. Our founder is infatuated with flowers - the fragrance, the delicate structure, the fleeting beauty and connection to season and place. 


Playing with juxtapositions of new and old, masculine and feminine, light and dark - the unconventional excites her. She loves designing with seasonal varieties, unexpected foliage, and tapping inspiration from unpredictable sources.

Her signature work evokes a sense of loose wild abandon while incorporating an edge of restraint. She views botanical design as living artwork and strives to push the limits of her creative imagination. 

Ashley brings unparalleled experience and vision to floral art that elevates corporate events, editorial and advertising photo shoots, and commercial interiors.


Ashley calls Atlanta, Georgia home where she resides in a charming apartment surrounded by books, plants, and vintage finds.

She can often be found searching for the perfect bloom or foliage on the sides of highways and in forgotten alleys, her clippers always close at hand. 



we love collaborating with other creative minds. from fashion shoots to film sets, we live to take design risks and change the way people perceive and experience floral design. 



your brand, inspired.





select weddings.

corporate subscription services.

Restaurant 1.jpg
Screenshot 2022-03-20 105412.jpg
Restaurant 5.jpg
Restaurant 3.jpg
Restaurant 2.jpg
Restaurant 7.jpg
Screenshot 2022-03-20 105242.jpg
Restaurant 4.jpg

Corporate Clients

your brand, inspired.

Screenshot 2022-11-02 183941.jpg
  • Instagram
  • Pinterest
  • Facebook